Advertising a Dog Training Company: 5 Easy Steps to Attract Clients and Make More MoneyWant to know just how to promote a dog training business?
Sadly many dog trainers are driven to train dogs on the side of a regular job, or battle to get enough customers full time. The depressing part is that this really isn’t because the man doesn’t know how to train dogs, or help individuals. The reason is that they don’t understand how to efficiently market their business in a way that will show value and bring the kind of customers they need to work with. But do not stress! We are going to teach you five steps you can take today that can fix that.
Step 1. Believe like a client, not a dog trainer. This is the golden rule for dog training success. You should lose all the dog trainer jargon from your site, conversations with customers, all advertising materials, and training programs. When a client’s dog has trouble coming when called, they don’t believe, “Oh I wish my dog had a better recall.” When you can teach their dog they’d call you on the telephone and ask. Or teach their dog not to run away.
You want potential clients to identify with you as a regular man who happens to train dogs and can help repair their issues. They will not do that if you are speaking dog obedience ware that they do not BELIEVE in their own heads.
Step 2. People aren’t spending their money on their dogs, as it pertains to training, they’re spending money on themselves. Many trainers we educate tell us that the people they service would not spend $1500 or more on their dog. That’s not false, but they can be really spending the money to make THEIR lives happier and likely to remove dog behaviors that are making THEM miserable. So the lesson here, is when you speaking to individuals, or are writing on your site, you have to focus on how their life would improve with a dog that listens. For example, you could write on the front page of your web site, “Picture the peace and quiet you’ll love from not having your dog bark at every sound he hears.” They will prepare yourself to sign up, once you can create in his or her thoughts the advantages they’ll receive from working with you!
Step 3. The reason for your web site will be to get folks to contact you. Your web site MUST NOT be a library of resource info on dog training. Everything you write should be about the dog owner, how life will be after you conclude the battles they’re having, and what they are going through now.
In addition you want a lead-capture carton on all the pages of your site. This is a box where they are able to make their e-mail address. They’ll be more likely if you offer then something like 5 tips on the best way to housebreak a dog to leave their information. Or 5 common errors dog owners make.
Measure 4. Focus on benefits, not only features. The options that come with your programs are things like the amount of commands, the number of lessons, the length of stay for a board and train software. The advantages are matters like, ‘your dog will walk on a leash next to you so you won’t have your arm pulled and won’t be embarrassed in the area.’
The gains are the favorable changes the customer will experience inside their life. Another example: The characteristic would be the off command, the advantage would be the owner wouldn’t need certainly to worry about their dog jumping and damaging someone. So when you are writing your applications, do not only compose a listing of characteristics, but write the advantages each alternative will supply to the owner.
Measure 5. Bring your ideal clients. The people you need to contact you are not just limited to individuals with a dog and cash, although you might be surprised. Individuals desire a specialist, not a generalist, and will pay more. What exactly are you particularly good at? Or someone who only worked on engines and specialised on it?
Take into consideration what you do and what type of person you enjoy to work with most and compose a description of them. Think about the best client you’ve ever had. Why did they come to you? What did they say? What did they want? What were their problems? What results were they looking for? What was their style like? What did they love most about working with you? Pretend you are writing personally to them, when you compose all your materials.