Call Tracking allows you to monitor calls from your site and understand exactly what marketing activity brought them whether it was from a different site, Google or your own paid search effort.
So no more will you have to guess how your caller has discovered you.
Call tracking is an essential tool for any company that spends money on advertisements across multiple stations. Customers with AdWords possess an inborn need to monitor the calls that relate to their key words, to be able to understand which keywords provide call conversions. call tracking company Without visibility of telephone conversions, it is simply not possible to figure out if your investment in the key words on your portfolio is providing value or not. Is just monitoring AdWords telephone conversions enough?
Most customers are looking to monitor not just PPC, but additionally SEO, Screen, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system like Call Conversions Tracking comes in, since it lets you see your ROI for each of these vital channels not just Google PPC. This is essential actionable data allowing you to optimise the efficacy of all your marketing and advertising channels, key to the success of any business.